More Than a Product—A Mission to Empower Teams and Build Communities
Discover the story behind guided. and why we’re committed to revolutionizing training and support.
How It All Began
Where Expertise Meets Innovation to Transform an Industry.
The story of guided. begins with a first-hand understanding of the multifamily property management industry and its growing pains. In the early years of his career, Steven Rea immersed himself in the challenges of managing the tech stack and employee training for a rapidly expanding multifamily management company. As the company grew, so did the complexity of its operations—and with it, the strain on employees who struggled to keep up with ever-evolving technology and workflows.
“I saw how growth brought not just opportunity, but real challenges,” Steven recalls. “The tech stack kept expanding, and employees were left feeling undertrained, overwhelmed, and unable to connect their training to what really mattered: running properties effectively.”
Through years of experience, Steven observed a troubling trend across the industry. Companies devoted most of their training efforts to teaching employees how to navigate software but neglected to equip them with the operational skills required to manage properties effectively. This gap not only caused frustration for multifamily professionals but also negatively impacted residents—the very people multifamily managers serve. “Providing someone with their home, the foundation of their life, is too important to do poorly,” Steven says. "I knew there had to be a better way."
A Vision for Change
Steven’s unique background—combining deep technical expertise with extensive operational experience—gave him the perspective to see a solution others missed. He envisioned a platform that would bridge the gap between property management companies and proptech providers, making training smarter, simpler, and more impactful.
At the heart of this vision is guided., a platform that empowers property management teams to create adaptable, scalable training content. By providing tools to streamline software adoption, improve employee onboarding, and ensure operational consistency, guided. aims to unlock the industry’s ability to evolve, reduce employee turnover, and maximize property performance.
“Too often, companies rely on proptech providers for training resources that don’t fully address how the software is used in real-world settings,” Steven explains. “Even the largest management companies struggle to produce the kind of high-quality, adaptable training materials their teams need. That’s the gap guided. was designed to fill.”
The Journey Ahead
guided. isn’t just about technology—it’s about empowering people. By simplifying training and focusing on what really matters, Steven and the guided. team are working to improve the experience for employees, property managers, residents, and owners alike. The vision is clear: to help the multifamily industry adopt the tools it needs to thrive, while ensuring the people behind those tools are supported every step of the way.
What We Stand For
Our Commitment to Solving Real Problems with Real Impact
Our Guiding Principles
Focus on Real Value
We are committed to creating solutions that address the challenges that matter most: improving property performance, enhancing the resident experience, and supporting the teams that make it all possible. At guided., we don’t chase “cool features” or vanity metrics—we focus on innovation that drives measurable results for your properties and your people.
Customer Success First
Exceptional customer experience is a cornerstone of who we are. From listening deeply to your needs to ensuring guided. integrates seamlessly into your organization’s processes, we view our success as inseparable from yours. We’re not just a vendor—we’re a partner in helping you achieve your goals.Empowering Teams
Training isn’t just about using software—it’s about building confident, capable property management professionals. By giving time back to teams, we enable them to focus on what matters: managing homes, executing investment plans, and delivering value to owners and residents.Fostering Community
We believe that collaboration is key to growth. Our platform creates connections between property management companies and proptech providers, fostering a community where knowledge is shared, innovations flourish, and industry challenges are tackled together.Relentless Innovation
Excellence in customer experience requires constant evolution. At guided., we strive to innovate not only in our products but also in how we deliver our services—ensuring we stay ahead of the curve in meeting your needs.
Our Ultimate Goal
We aim to revolutionize training and support in the multifamily industry, giving property managers, employees, and residents the tools they need to thrive. For our customers, we want guided. to be indispensable—something you can’t imagine working without. From the unmatched support of our team to the tangible results guided. delivers, we’re here to help you feel like you’re achieving more than ever before.
How guided. Makes a Difference
Building Better Teams, Communities, and Results.
At guided., our purpose goes beyond creating tools—it’s about transforming how property management teams work, collaborate, and succeed. By tackling the critical gaps in training and support, we empower property managers, employees, and proptech providers to unlock their full potential. Here's how guided. makes an impact:
1. Empowering Property Managers
We free property management teams from the time-consuming burden of training on technology alone. With guided., they gain confidence in using the tools at their disposal, enabling them to focus on what truly matters:
Managing vibrant, thriving apartment communities.
Delivering exceptional service to residents.
Driving property performance in alignment with owners’ goals.
2. Supporting Multifamily Professionals
We know that well-trained, confident employees are the backbone of every successful property. guided. helps:
Simplify complex onboarding and training processes.
Provide step-by-step guides that employees can rely on.
Improve job satisfaction by making work more manageable and rewarding.
3. Bridging the Gap Between Proptech and Property Management
guided. acts as the bridge that connects proptech providers with property management teams. We:
Enable proptech providers to create better, more adaptable support materials tailored to real-world applications.
Help property management companies maximize the ROI of their technology investments by ensuring seamless adoption and training.
4. Fostering a Community of Excellence
We believe collaboration drives progress. Through guided., we are building a community where:
Best practices for training and support are shared.
Industry leaders come together to advance technology adoption.
The collective quality of multifamily management is elevated.
5. Delivering Measurable Results
At guided., we’re laser-focused on creating real, tangible value. Our tools help companies:
Reduce employee turnover by providing better training and support.
Improve operational consistency and team productivity.
Enhance resident satisfaction by ensuring every touchpoint is well-managed.
The Difference We're Committed To
From residents to employees to owners, guided. creates ripples of positive change throughout the multifamily ecosystem. Our platform isn’t just about solving problems—it’s about driving better outcomes for the people and communities at the heart of the industry.
Our Vision for Tomorrow
Empowering People. Elevating Communities. Transforming an Industry.
At guided., our vision extends far beyond the present. We see a future where property management teams are empowered with tools that not only simplify their work but also elevate the entire multifamily industry. Through relentless innovation, meaningful collaboration, and a commitment to creating real value, we’re shaping a tomorrow where:
1. Training Becomes Seamless and Impactful
We envision a world where training is no longer a bottleneck, but a competitive advantage. Property management teams will:
Spend less time navigating tools and more time managing communities.
Feel confident and prepared to deliver exceptional service to residents.
Seamlessly integrate new technologies into their workflows without disruption.
2. Proptech and Property Management Collaborate for Success
guided. is laying the foundation for a stronger partnership between proptech providers and property management companies. We aim to:
Build a shared platform where innovative tools are not just adopted but fully embraced.
Unlock the full potential of proptech investments, ensuring every tool delivers measurable ROI.
Foster an ecosystem where knowledge, best practices, and training resources are collaboratively developed and shared.
3. A Thriving Community of Multifamily Professionals
We believe in the power of community to drive transformation. Our vision includes:
Cultivating a space where property managers, trainers, and proptech leaders come together to solve challenges and share insights.
Raising the standard of property management across the board, improving experiences for employees, residents, and owners alike.
Becoming the go-to hub for resources, learning, and connection in the multifamily industry.
4. Positive Ripple Effects Across the Industry
Our ultimate goal is to ensure that the work of property managers positively impacts everyone it touches:
Residents will experience better service and more reliable communities.
Employees will feel more supported, confident, and satisfied in their roles.
Property owners will see stronger operational performance and improved returns on investment.